Research & Reference Sources
Editorial Introduction Reyvax grounds all of its recommendations in publicly available data, industry research, and up-to-date institutional sources. This page centralises the references used across our blog articles — both pillar content and satellite articles — covering six core expertise areas. Our editorial approach is built on three principles: • Cite only verifiable, dated, and publicly accessible sources • Prioritise US/UK and international data for reyvax.com content • Refresh this source library every quarter to reflect the fast-moving AI landscape ℹ️ Methodological Note The sources listed below were used as background references for writing Reyvax blog content. They do not constitute an exhaustive review of available literature on these topics. Links last verified: June 2026.
Xavier Lefebvre
6/17/20266 min read
Research & Reference Sources
The data and studies behind our expertise
reyvax.com/blog/research-sources-reyvax
Last updated: June 2026 — Page refreshed quarterly
Editorial Introduction
Reyvax grounds all of its recommendations in publicly available data, industry research, and up-to-date institutional sources. This page centralises the references used across our blog articles covering Reyvax's six core expertise areas.
Our editorial approach is built on three principles:
• Cite only verifiable, dated, and publicly accessible sources
• Prioritise US/UK and international data for reyvax.com content
• Refresh this source library every quarter to reflect the fast-moving AI landscape
ℹ️ Methodological Note
The sources listed below were used by the author as background references for writing Reyvax blog content.
They do not constitute an exhaustive review of available literature on these topics.
Links last verified: June 2026.
1. Recruitment & the Labour Market
Sources used in our CAREER BOOST blog.
• LinkedIn Talent Insights — Platform data · 2025–2026
– Relevance: SSI, recruiter visibility, recommendation algorithm
– URL: business.linkedin.com
• LinkedIn Workplace Learning Report — Annual report · 2025
– Relevance: Skills trends, hiring expectations, AI-powered recruiting
– URL: linkedin.com/business/learning
• Indeed Hiring Lab — Research institute · 2025–2026
– Relevance: Job market data, recruiter behaviour, application patterns
– URL: hiringlab.org
• Glassdoor Economic Research — Research · 2024–2025
– Relevance: Salary benchmarks, company reputation, interview processes
– URL: glassdoor.com/research
• Harvard Business Review — AI in Hiring — Research article · 2024
– Relevance: Algorithmic bias, AI in candidate screening
– URL: hbr.org
• SHRM — Society for HR Management — Industry body · 2025
– Relevance: HR best practices, ATS usage, interview standards
– URL: shrm.org
• Jobscan — ATS Compatibility Research — Technical study · 2025
– Relevance: ATS parsing behaviour, CV formatting, keyword matching
– URL: jobscan.co/blog
• Bureau of Labor Statistics (BLS) — Institutional data · 2025–2026
– Relevance: US labour market statistics, employment by sector
– URL: bls.gov
• CIPD — Chartered Institute of Personnel & Development — Research body · 2025
– Relevance: UK recruitment trends, skills gaps, AI in HR
– URL: cipd.co.uk/knowledge
• McKinsey — Future of Work Report — Annual report · 2025
– Relevance: Skills evolution, automation impact, talent management
– URL: mckinsey.com/future-of-work
2. SEO, GEO & Search Visibility
Sources used in our CONTENT & VISIBILITY blog.
• Google Search Central — Official Documentation — Technical documentation · 2025–2026
– Relevance: SEO guidelines, Core Web Vitals, E-E-A-T, indexing
– URL: developers.google.com/search
• Google Search Quality Evaluator Guidelines — Official guide · 2024
– Relevance: E-E-A-T criteria, Quality Rater standards
– URL: static.googleusercontent.com
• Semrush — State of Search — Annual report · 2025
– Relevance: SEO trends, SERP evolution, AI Overviews impact
– URL: semrush.com/state-of-search
• Ahrefs Blog — SEO Studies — Research blog · 2025–2026
– Relevance: Backlink analysis, content structure, ranking factors
– URL: ahrefs.com/blog
• Search Engine Journal — Specialist media · 2025–2026
– Relevance: SEO/GEO news, algorithm updates, best practices
– URL: searchenginejournal.com
• Moz — Whiteboard Friday & Blog — Research blog · 2025
– Relevance: SEO fundamentals, Domain Authority, on-page factors
– URL: moz.com/blog
• BrightEdge — Future of Search — Report · 2025
– Relevance: Generative AI and impact on organic traffic
– URL: brightedge.com/research
• SE Ranking — AI Overviews & GEO Impact — Report · 2025
– Relevance: AI Overviews effect on click-through rates and traffic
– URL: seranking.com/research
• Perplexity AI — How We Rank Sources — Documentation · 2024
– Relevance: Source citation criteria in AI search engines
– URL: perplexity.ai/hub
• Schema.org — Structured Vocabulary — Official documentation · 2025–2026
– Relevance: Structured markup, rich snippets, AIO compatibility
– URL: schema.org
• Nielsen Norman Group — Content Design — Research reports · 2024
– Relevance: Readability, content structure, editorial UX
– URL: nngroup.com/reports
• SparkToro — How People Discover Content — Report · 2024–2025
– Relevance: Content discovery sources, audiences and channels
– URL: sparktoro.com/research
3. Social Media & Content Visibility
Sources used in our CAREER BOOST and CONTENT & VISIBILITY blogs.
• We Are Social — Global Digital Report — Annual report · 2025
– Relevance: Social media usage globally, platform trends, audience behaviours
– URL: wearesocial.com
• Hootsuite — Social Media Trends — Annual report · 2025
– Relevance: Social media trends, algorithms, content formats
– URL: hootsuite.com/research
• LinkedIn — Algorithm & Feed Insights — Official blog · 2025–2026
– Relevance: LinkedIn algorithm, organic reach, creator best practices
– URL: linkedin.com/blog
• Richard van der Blom — LinkedIn Algorithm Report — Independent research · 2025
– Relevance: Empirical analysis of LinkedIn 2025 algorithm
– URL: algorithminsights.com
• Sprout Social — Index Report — Annual report · 2025
– Relevance: B2B social media engagement, best practices
– URL: sproutsocial.com/insights
• Buffer — State of Social — Annual report · 2025
– Relevance: Post performance, optimal frequency, top formats
– URL: buffer.com/state-of-social
• HubSpot — State of Marketing — Annual report · 2025
– Relevance: Content marketing, social selling, content ROI
– URL: hubspot.com/state-of-marketing
• Content Marketing Institute — B2B Report — Annual report · 2025
– Relevance: Content strategies, performance measurement, SEO editorial
– URL: contentmarketinginstitute.com
• Edelman — B2B Thought Leadership Impact Study — Report · 2024–2025
– Relevance: Influence of thought leadership on trust and purchase decisions
– URL: edelman.com/thought-leadership
• Statista — Digital Markets — Database · 2025–2026
– Relevance: Quantitative digital data, UK/US and global markets
– URL: statista.com
4. Online Reputation & Review Management
Sources used in our CONTENT & VISIBILITY blog.
• BrightLocal — Local Consumer Review Survey — Annual report · 2025
– Relevance: Consumer behaviour around online reviews
– URL: brightlocal.com/research
• Trustpilot — Trust in Reviews Report — Report · 2025
– Relevance: Verified reviews standards, impact on conversion rates
– URL: trustpilot.com/businessreport
• Reputation.com — State of Online Reputation — Report · 2025
– Relevance: Multi-platform reputation management for SMBs
– URL: reputation.com/resources
• Google Business Profile — Best Practices — Official documentation · 2025–2026
– Relevance: GBP management, review responses, local SEO impact
– URL: support.google.com/business
• ReviewTrackers — Online Reviews Survey — Report · 2025
– Relevance: Review impact on brand perception and customer acquisition
– URL: reviewtrackers.com/reports
• Podium — State of Reviews — Report · 2024–2025
– Relevance: Review management trends, SMB reputation benchmarks
– URL: podium.com/resources
• Harvard Business Review — Reputation & Trust — Research articles · 2024
– Relevance: Corporate reputation drivers, trust-building in digital era
– URL: hbr.org
• GDPR / ICO — Data & Right to be Forgotten — Regulatory framework · 2025
– Relevance: Personal data online, right to erasure (UK/EU)
– URL: ico.org.uk
• EU AI Act — Official Journal — Regulatory framework · 2024–2025
– Relevance: AI regulation, transparency obligations, compliance
– URL: eur-lex.europa.eu
• Pew Research — Trust, Privacy & Digital Life — Research institute · 2024
– Relevance: Consumer trust in digital platforms, privacy concerns
– URL: pewresearch.org
5. AI, Marketing Strategy & SMB Performance
Cross-cutting sources used in articles on AI-powered marketing strategy, competitive intelligence, and SMB e-commerce performance.
• McKinsey — The State of AI — Annual report · 2025
– Relevance: AI impact on productivity and marketing processes
– URL: mckinsey.com/capabilities/quantumblack
• Gartner — Hype Cycle for AI — Annual report · 2025
– Relevance: AI technology maturity, 3-year trend forecast
– URL: gartner.com/research
• Forrester — AI-Powered Marketing — Report · 2024–2025
– Relevance: AI in marketing activation plans, ROI measurement
– URL: forrester.com/research
• Deloitte — Digital Transformation in SMEs — Report · 2024
– Relevance: Digital transformation priorities, AI adoption in SMBs
– URL: deloitte.com
• Salesforce — State of Marketing — Annual report · 2025
– Relevance: Generative AI in marketing, personalisation, automation
– URL: salesforce.com/resources
• HubSpot — State of AI in Marketing — Report · 2025
– Relevance: AI tool adoption by marketers, productivity gains
– URL: hubspot.com/marketing-statistics
• Crayon / Klue — State of Competitive Intelligence — Report · 2025
– Relevance: AI-assisted competitive intelligence, tools and methods
– URL: crayon.co/state-of-ci
• Shopify — Future of Commerce — Report · 2025
– Relevance: E-commerce trends, AI in online retail, SMB performance
– URL: shopify.com/research
• World Economic Forum — Future of Jobs — Report · 2025
– Relevance: Skills disruption from AI, workforce transformation
– URL: weforum.org/reports
• MIT Sloan Management Review — AI & Business — Academic journal · 2024–2025
– Relevance: Strategic implications of AI for business and marketing
– URL: sloanreview.mit.edu
6. Digital Visibility — Cross-Cutting Foundation Article
Specific sources for the overarching digital visibility article, covering the interplay between SEO, GEO, social media, online reputation, and personal branding.
• Think with Google — Zero Moment of Truth — Report · 2024
– Relevance: Digital purchase journey, touchpoints, decision-making
– URL: thinkwithgoogle.com
• Similarweb — Digital Data Report — Platform data · 2025
– Relevance: Traffic benchmarks, acquisition sources, SMB sectors
– URL: similarweb.com/blog
• SE Ranking — GEO & AI Overviews Impact — Report · 2025
– Relevance: AI Overviews impact on organic traffic
– URL: seranking.com/research
• Conductor — Content & SEO Survey — Report · 2025
– Relevance: Link between content, SEO and conversion
– URL: conductor.com/resources
• Reboot Online — E-E-A-T Study — Report · 2024
– Relevance: Empirical study on E-E-A-T ranking impact
– URL: rebootonline.com/blog
• Ahrefs — Traffic Value Study — Report · 2025
– Relevance: Organic vs paid traffic value, sector benchmarks
– URL: ahrefs.com/blog
• Semrush — AI Overviews & Click Rates — Report · 2025
– Relevance: Click-through rates with/without AI Overviews in SERPs
– URL: semrush.com/blog
• Kantar — Media & Digital Influence — Report · 2025
– Relevance: Influence of digital media on brand awareness
– URL: kantar.com
• Edelman — Trust Barometer — Annual report · 2025
– Relevance: Trust in institutions, brands and digital content globally
– URL: edelman.com/trust-barometer
• Orbit Media — Annual Blogging Survey — Report · 2025
– Relevance: Blog content performance, publication frequency, traffic
– URL: orbitmedia.com/blog-survey
Related Articles on Reyvax.com
This reference page is connected to all six Reyvax content clusters. Explore our in-depth analyses:
• Cluster 1 — LinkedIn Audit & Optimisation — Pillar article · 2026
– Relevance: Optimise Your LinkedIn Profile: Complete 2026 Guide
– URL: reyvax.com/blog/optimise-linkedin-profile
• Cluster 2 — CV & ATS Filters — Pillar article · 2026
– Relevance: CV & ATS Filters: Write a Resume That Passes Algorithms
– URL: reyvax.com/blog/cv-ats-filters
• Cluster 3 — Job Interviews — Pillar article · 2026
– Relevance: Preparing for Job Interviews with AI: Complete Guide
– URL: reyvax.com/blog/prepare-job-interviews
• Cluster 4 — SEO & GEO 2026 — Pillar article · 2026
– Relevance: SEO & GEO in 2026: How to Rank on Google and AI Engines
– URL: reyvax.com/blog/seo-geo-2026
• Cluster 5 — Social Media — Pillar article · 2026
– Relevance: Social Media Strategy for Professionals: 2026 Playbook
– URL: reyvax.com/blog/social-media-strategy
• Cluster 6 — Online Reputation — Pillar article · 2026
– Relevance: Managing Your Online Reputation: Complete Guide 2026
– URL: reyvax.com/blog/online-reputation-management
Update Policy
This page is refreshed every quarter. Outdated sources or broken links are removed. Major new studies are incorporated within 30 days of publication.
🗓️ Next scheduled update: September 2026
📧 To flag an outdated source or suggest a study: contact@reyvax.com
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